News

separator

Saving Money with Partstore.com, on XETV, San Diego

separator

See More

Going Viral in Pursuit of the Perfect Lawn

separator

Published: June 8, 2009 Back when being the chief executive of General Motors meant something, one of G.M.’s leaders, Charles Erwin Wilson, became the secretary of defense and was widely known by a nickname, Engine Charlie. Decades later, a marketer is centering a campaign on an alliterative alternative, Engine Eddie. The Briggs & Stratton Corporation […]

See More

A&E network’s e-commerce gets boost from e-mail overhaul

separator

Mickey Alam Khan May 01, 2007 CHICAGO – A&E Television Networks had a problem: How to drive viewers of its shows to become customers of an e-commerce store that stocked 6,000 DVDs and other paraphernalia related to that content? The answer lay in more targeted and relevant e-mail marketing to a database comprising consumers who […]

See More

Conde Nast edges into selling videos on demand

separator

Publisher of magazines from Golf Digest to The New Yorker is moving further into paid content online with a pair of video offerings that consumers can shell out to watch. Conde Nast, which is trying to reorient its business away from an overwhelming dependence on ad pages, is moving further into paid content online with […]

See More

Internet Retailer Partstore.Com Jumps to #286 on Internet Retailer’s 2010 Top 500 List

separator

NEW YORK, June 10 /PRNewswire/ — Partstore.com, America’s largest online parts retailer, once again appears on Internet Retailer’s “Top 500 List.” The 2010 list ranks Partstore.com at number 286 overall and number 8 in the hardware/home improvement category. Partstore.com has consistently moved up the prestigious list the past five years. The “Top 500” ranks America’s […]

See More